Framing perspective on entrepreneurship

Ade Mabogunje

Poul Kyvsgaard Hansen

Pekka Berg

pp. 59-79

in: Roméo V. Turcan, Norman M. Fraser (eds), The Palgrave handbook of multidisciplinary perspectives on entrepreneurship, Berlin, Springer, 2018

Abstract

Mabogunje, Hansen, and Berg introduce framing as the ability to capture a problem in a multi-disciplinary frame, enabling the involved people to explore and communicate the current state of a problem. Mabogunje et al. argue that verbal or visual expressions of the perception of a given problem or opportunity give rise to uncertainties that tend to persist. Their chapter is centred around a proposition that views the limitations of framing the problems and opportunities as a significant barrier when it comes to handling or dealing with uncertainties. Mabogunje et al. suggest a number of enablers such as framing and re-framing, improvisation and intuition, and metaphors and mixed medias aimed at enhancing the ability to express the deeper meaning behind specific words, symbols, or physical models.