Creativity perspective on entrepreneurship
pp. 81-102
in: Roméo V. Turcan, Norman M. Fraser (eds), The Palgrave handbook of multidisciplinary perspectives on entrepreneurship, Berlin, Springer, 2018Abstract
Tang, Byrge, and Zhou discuss the role of creativity training for entrepreneurship education and matters of concern in integrating creativity training in entrepreneurship education. The authors view creativity as a key competency of entrepreneurship being closely related to the abilities to recognize commercial opportunities, generate new business models, and build the skills to act upon them. They suggest exploring the relation between creativity and entrepreneurship from the perspectives of goal and process, characteristics, competency, and entrepreneurial intention. To successfully integrate creativity into entrepreneurship education, program designers should pay attention to a number of issues and concerns, such as the advancement of domain-relevant skills, creativity-relevant skills, task motivation, domain-specific or domain-general creativity training, and teaching and evaluation methods.