Measuring the success of on-line communities in an enterprise networking tool

Lester J. Holtzblatt

Laurie E. Damianos

pp. 188-196

in: A. Ant Ozok, Panayiotis Zaphiris (eds), Online communities and social computing, Berlin, Springer, 2011

Abstract

We look at self-forming communities on one company's externally-facing business networking tool to better understand factors contributing to the success of a community. We propose that there is no single measure of success of a community; success of different kinds of communities depends on a variety of factors, including the perspective of the stakeholders and the type of community established.