Examining factors influencing the behavioral intention to adopt broadband in malaysia

Yogesh K. Dwivedi

Banita Lal

pp. 325-342

in: Ana M Bernardos, Karlheinz Kautz (eds), Open it-based innovation: moving towards Cooperative it transfer and knowledge diffusion, Berlin, Springer, 2008

Abstract

The aim of this study was to examine the factors affecting the adoption of broadband Internet in a developing country context by focusing upon Malaysia. The data relating to these factors was collected using a survey approach. The findings of this paper suggest that perceived usefulness, perceived ease of use, and social influence are significant factors for explaining the behavioral intention to adopt broadband Internet by Malaysian accountants. The paper proceeds to outline the research limitations, theoretical contributions, and implications for practice.