The Soviet folktale as an ideological strategy for survival in international business relations

Dean Grimes Farrer

pp. 55-75

in: Studies in East European Thought 13, 1973.

Abstract

Part of Soviet education is the use of the folktale with a message. This message includes forming attitudes toward foreigners. Among the foreigners so depicted are capitalists and businessmen. For fruitful negotiations with the Soviets, it will pay to know how they view their Western counterparts.