Mass personalization
social and interactive applications using sound-track identification
pp. 745-764
in: Borko Furht (ed), Handbook of multimedia for digital entertainment and arts, Berlin, Springer, 2009Abstract
Mass media is the term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (ldots ) forming a mass society with special characteristics, notably atomization or lack of social connections (en. wikipedia.org).These characteristics of mass media contrast sharply with the World Wide Web. Mass-media channels typically provide limited content to many people; the Web provides vast amounts of information, most of interest to few. Mass-media channels are typically consumed in a largely anonymous, passive manner, while the Web provides many interactive opportunities like chatting, emailing and trading. Our goal is to combine the best of both worlds: integrating the relaxing and effortless experience of mass-media content with the interactive and personalized potential of the Web, providing mass personalization.